Gelato’s mission is to empower global ecommerce and the creator economy to serve any customer overnight with any customized product.
Without owning any physical assets, the company has built a platform that enables ecommerce entrepreneurs and creators to produce and deliver custom products such as clothing, wall art, and books to customers anywhere through a network of more than 100 local production partners in 32 countries including Brazil, Russia, India, and China. Because the products are made on-demand and closer to where they are delivered, shipping is faster and waste and carbon emissions are reduced, while also removing the seller’s need to manage inventory or cross-border shipping. Gelato’s goal is to produce 90% of all orders locally, in the same country as where they are delivered, and reduce transportation distances by 90%. Faster, smarter, greener.
Between co-founding and rejoining Gelato 2 years ago, Pål spent 6 years at Innovation Norway. This includes 3 years as Director of Entrepreneurship and Startups where he was responsible for many of the Government programs to improve entrepreneurship in Norway. Pål is a unique breed of an entrepreneur joining the government and returning to entrepreneurship.
Pål has an M.Sc. in Engineering from Toulouse, France.