Peter Hinssen

Peter Hinssen is one of the world’s leading experts in innovation strategy, technology and leadership.

He is a global keynote speaker, bestselling author, business school lecturer, serial entrepreneur and active startup and scaleup investor.

Peter likes to describe himself as a pathological optimist. He firmly believes that companies can and should help build a better, brighter and bolder Day After Tomorrow.

Peter has collaborated with Fortune 1000 companies and leading brands like Google, Apple, Facebook, Amazon, Accenture, HP, SAS, Microsoft, Gartner, Danone, HSBC, London Business School, Sanofi, Bill and Melinda Gates Foundation and many more. He also lectures at renowned business schools like the London Business School and the MIT Sloan School of Management.

Peter has collaborated with Fortune 1000 companies and leading brands like Google, Apple, Facebook, Amazon, Accenture, HP, SAS, Microsoft, Gartner, Danone, HSBC, London Business School, Sanofi, Bill and Melinda Gates Foundation and many more. He also lectures at renowned business schools like the London Business School and the MIT Sloan School of Management.

Peter is the author of six bestselling business books. His latest book ‘The Uncertainty Principle’ from 2025 is a guide for those bold leaders who want to better grasp the opportunities that lie in the challenges and uncertainties presented by our constantly shifting Never Normal era. ‘The Phoenix and The Unicorn’ (2020) is a book about Phoenixes: companies that are able to rethink themselves in cycles, just like the mythical bird. ‘The Day After Tomorrow’ (2017) is about the benefits of long-term thinking in times of radical innovation.

Keynote: The never Normal: how to leverage the Uncertainty principle

The accelerating pace of change seems to fuel the belief that we’re living in an age of unprecedented volatility, where emerging technologies have to be restrained before they spiral out of control. But uncertainty isn’t unique to our time. It’s a feature of life, not a bug. And it’s also where the greatest possibilities emerge. . It is the fuel for the Never Normal, the ultimate leverage instrument for re-invention.

Today, humanity faces a complex set of global challenges, from technological and geopolitical shocks to biological, social, and ecological disruptions. But fear, hesitation, and avoidance won’t help us meet them. Slowing down is not the answer. We need to move faster, think bigger, and harness the full potential of technology to build a future worth longing for. We need active hope. And bold, visionary leaders who understand how to reframe adversity into opportunities.

This is a keynote for for those who see cracks in the system not as warnings, but as windows. It is for those people who are crazy enough to think they can change the world. Because they are the ones who will!