Vappu Mänty

Director of PR and Communications, Helsinki Partners

Vappu Mänty

The Role of Destinations in Metaverse

Helsinki and ZOAN have together created Virtual Helsinki, an early metaverse that has been used for many purposes, including a virtual concert with an audience of 1,4 million people.

In this presentation Vappu and Laura will show concrete examples of metaverse-based production and discuss the possibilities in creating new business and destination marketing.