VP Brand and Marketing,
Didrik believes traveling makes us better people and that we through more sustainable traveling will better the world. He is an experienced commercial leader and has led global brands within international companies over the last decade.
In SAS he is responsible for the global brand marketing department with particular focus on driving digital marketing transformation through new technology, automatization, personalization and new in ways of working.
At Techpoint he will discuss next generation marketing, how to drive customer experience throughout the entire customer journey and what the deal really is with purpose marketing.