BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Techpoint 2026 //NONSGML Events //EN
CALSCALE:GREGORIAN
X-WR-CALNAME:Techpoint 2026
BEGIN:VEVENT
CREATED:20260325T102425Z
UID:
DTEND;VALUE=DATE:20260916T134000
DTSTART;VALUE=DATE:20260916T121500
DTSTAMP:20260707T190709Z
LOCATION:
DESCRIPTION:In a world where algorithms talk and chatbots sell, authenticity and cultural relevance have never mattered more. In this keynote, Sara Riis-Carstensen explores how brands can stay human, trustworthy, and truly relevant in an era shaped by artificial intelligence and rising consumer skepticism.\n\nAs technology accelerates, audiences are becoming more critical, more conscious, and harder to convince. So what does it take for brands to cut through the noise? Discover why authenticity and cultural relevance are no longer nice-to-haves - but the ultimate competitive advantage. And learn how to build brands that don’t just keep up with culture, but actively shape it.\n\nSara Riis-Carstensen is the strategic driver behind LEGO’s rise to global brand supremacy. With a career spanning some of the world’s most iconic brands, including Carlsberg, De Beers, Giorgio Armani, and Lufthansa, Sara has earned acclaim as a pioneering figure in brand transformation and in harnessing the power of culture to drive growth.
SUMMARY:When Algorithms Talk, Human Brands Win
ORGANIZER:mailto:info@techpointconference.no
URL;VALUE=URI:https://techpointconference.no
TRANSP:OPAQUE
BEGIN:VALARM
ACTION:DISPLAY
TRIGGER;VALUE=DATE-TIME:
DESCRIPTION:Reminder for 
	When Algorithms Talk\, Human Brands Win
END:VALARM
END:VEVENT
END:VCALENDAR