Magnus Hessbo

Senior Advisor and Global Lead – AI Opener for Destinations
Group NAO

Magnus is an analytical advisor with strong communication skills. His versatile background of professional experiences in media, management, research, tourism and destination management has triggered an unstoppable curiosity and an all-round understanding of the tourism landscape.

Magnus is former Marketing Manager of Business Intelligence at Visit Stockholm as well as Chairperson for the City Destinations Alliance Knowledge Group “Research & Insights”, where he chaired a team of passionate analysts from more than 20 European countries.

At Group NAO he is currently leading the international learning programme “AI Opener for Destinations”, where almost 60 DMOs are AI up-skilling in 2024. His compassionate ways of working, multilingual background and natural ease to connect different cultures, as well as a pure love for promoting destinations, has recently made him Delegation Host at the Eurovision Song Contest 2024 in Malmö, Sweden.

No matter if the work is voluntary or professional, Magnus always embarks projects with full commitment and naturally engages fellow passengers on the joint journey.

Du kan oppleve Magnus Hessbo på Techpoint Travel 19. september i Teater salen på Kilden.

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